Ebay.co.uk |
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Commission earned by clicks and purchases |
The worlds largest auction site, selling millions of items.
Please Note:
Ebay have recently changed their affiliate programme to all affiliate members, so the historic 30% -60% commission level on any sale, has been replaced with Quality Click Pricing. As a consequence of this, Ebay are unable to track the individual search and sale to an all4charities members account. Until Ebay are able to track this the income generated it will go to the Voting Members Programme, as the fairest solution until the issue is resolved.
Message from EBay that helps explain in more detail, below;
Our EPC algorithm factors in the revenue from up to 7 days after the click, as well as longer-term revenue from the users you send to eBay. However, there will be more emphasis and weighting for revenue that comes in the first few days after the click and less weight on revenue that comes toward the end of the 7 days, as sales that are generated earlier in the 7 days are more likely to have happened as a direct result of the publisher?s marketing efforts than sales later in this period. Please note that our algorithm takes into account the unique characteristics of auction listings which may take longer to convert.
Your EPC is based on the short term and long term quality of your traffic, so historic data, as well as the quality of the traffic your drove to eBay for that particular day are taken into account.
As a result, if you have a large sale on one day, your EPC may not be as high as on CPA, and if you have a day with low sales, your EPC might be higher than under CPA.
With Quality Click Pricing, publishers are encouraged to drive high quality traffic, regardless of the volume of clicks. As revenue from purchases plays a big part in the QCP algorithm, driving sales is still important and will impact the EPC amount. Driving more clicks that don?t convert or that are of lower quality will result in your EPC dropping.

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